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VW Creating More Sane Employees
“Simplicity Please” was a trend we identified in early 2011 – consumers showing that they’re aspiring to a slower, simpler life. It’s one thing for consumers themselves to abide by these principles but...
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CES is Not Just for Geeks Anymore
The Consumer Electronics Show has long been the annual playground for the tech elite to gather but CES, as it's commonly known, is increasingly becoming fertile ground for all types of brands and...
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Hyperlink or Just Hype?
Quick Response or “QR” codes are popping up in integrated marketing campaigns everywhere, offering a gateway from an offline marketing piece (billboard, ad, postcard) directly to an online destination....
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Looking into the Future of CES
With CES beginning in a few days there have been hundreds of articles, posting and predictions for what will be big this year (and beyond). However, in addition to the question, what’s the biggest...
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Green Fast Food(2)
McDonald’s is making a change, and it’s not to the french fries the $24 billion chain is beginning a sustainability initiative. This year the fast food giant will begin putting LED lights into...
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Will You Buy Your Next Car at the Mall?
Tesla, maker of the electric roadster that’s challenging conventional wisdom of how a sports car can be powered, is now challenging where people shop for cars through six new concept stores in malls...
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New Technology Helping You Find Your Next Favorite Restaurant
Companies are becoming smarter at helping consumers find what they are most likely to buy, read, and watch . Foursquare is looking to join this trend, taking it’s Explore feature from mobile...
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The Next Generation of CSR
Millennials are shifting the norms of corporate America’s conduct, ethical imperatives, and purpose. This group makes up more conscientious consumers than their predecessors, demanding greater honesty...
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New Year’s Resolution: Tricking Yourself into Being a Better Person
With all those new year’s resolutions flying around, it’s easy to see why we’re all looking for a little help in actually achieving them. Enter Matthew Shaer, Popular Science reporter who spent the...
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Emanate Hires Three New Vice Presidents
Expanding Team Reflects Continued Growth in Integrated Consumer Marketing and Corporate Communications January 18, 2011 Emanate announces the addition of three new vice presidents to the team....
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Was the First Product Launch on Google+ a Big Snooze or Brilliant Marketing...
On January 11th, Cadbury became the first brand to launch a new product via the Google social networking platform Google +. Aside from being the first company to utilize Google+ as a venue for...
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No Child Left Behind…without an iPad?
Late last week Apple dove into the deep end of the education pool by introducing iBooks 2 and announcing partnerships with the top educational publishers and the first wave of $14.99 school textbooks....
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Glidden® Paint Hires Emanate as Public Relations AOR
STRONGSVILLE, OH (January 23, 2012) Akzo Nobel has named Emanate as its PR Agency of Record for the company’s U.S. flagship brand, Glidden® Paint. The new agency relationship will help the brand...
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Have We Kissed Our Liberal Arts Educations Goodbye?
Well, we might just have. The most recent edition of the NYT Magazine, "Stuck in the Loop,” explores America's "central economic narratives" those spurts of growth and innovation that brought scores of...
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Pinterest and Brands: What May Be a “Pinning” Combination
Whether you love it, hate it or just don’t get it, it’s hard to deny the fact that Pinterest has surprised everyone with its performance in the social media race. According to recent statistics from...
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Cause sponsorship trending toward the consumer: making your programs local...
According to the IEG 2012 Sponsorship Report, cause sponsorship spending is projected to reach $1.7 billion in 2012, a 3.1 percent increase over 2011. This trend aligns with the fact that brands...
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Awareness and Engagement, On and Offline
A recent study by AYTM Market Research comes away with an important finding for marketers while most brands leverage Facebook and Twitter to communicate with customers, not nearly as many consumers...
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Does offline PR really help Facebook marketing?
Picture this You’re watching TV and, presuming you don’t get up during the commercial break to do something else, you are quietly absorbing the multitude of messages. How many of those commercials will...
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Emanate Munich awarded the TopJob Award 2012
Congratulations to Emanate Munich for being awarded German "Top Employer 2012 " Want to find out more? Just drop us an email susanne.kochs@emanatepr.com robert.wreschniok@emanatepr.com Unser Job ist...
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How will the USDA’s New School Lunch Reform Impact Food Companies?
"An apple a day keeps the doctor away." Yes, it's one of the most recognizable expressions around, and usually a tactic used by parents to get their kids to eat more fruits. Finally, recent school...
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